(Sukuk.net - Khaleej Times) Sultan bin Saeed Al Mansouri, Minister of Economy (MoE), said the concerted communications strategy adopted by MoE will enable the ministry to take its key messages to desired segments locally and internationally.

He was addressing a review meeting to assess MoE's communications strategy with the top management, says a Press release.

Al Mansouri said that the ministry is working on establishing an efficient communications strategy that will enable it to communicate in the best way possible with its audience. "This is particularly relevant today in the face of the global challenges. It is now, more than ever, important to create an integrated communications plan that explains the mission and policies of the ministry."

Al Mansouri lauded the media's role in serving as a link between the audience and the different governmental and private institutions.

He said that the media outlets and personnel are key partners of the MoE in delivering the message to the target audience.

During the meeting, four key topics were discussed, focused on improving the internal and external communications frameworks by adopting the best international communications practices, and organising media communications to enable the MoE to efficiently communicate with its internal and external audiences.

The topics also discussed targeting influential stakeholders who have interest in the MoE's work and communication mechanisms with them.

The meeting concluded with the presentation of an integrated action plan in line with the strategic priorities of the ministry and highlighting the execution phases, in co-operation with the concerned Federal organisations.
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